Charlie Crook

Charlie Crook—Fractional Finance Director

Visuals that drive smarter decisions

Financial insight for creative agency founders who work in visuals—not spreadsheets

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Designer turned
finance director.

Designer turned finance director.

Yep, you read that right—a former designer who swapped branding for balance sheets.

As a creative, I know what it’s like to lead with instinct—but also when that stops being enough.

If you’ve ever wondered:

Are we pricing our work right?

Can we say yes to this project?

When should we hire?

Why do the numbers still feel unclear?

That’s where I come in.

Yep, you read that right—a former designer who swapped branding for balance sheets.

As a creative, I know what it’s like to lead with instinct—but also when that stops being enough.

If you’ve ever wondered:

Are we pricing our work right?

Can we say yes to this project?

When should we hire?

Why do the numbers still feel unclear?

That’s where I come in.

Cashflow, Visualised

See how live and upcoming projects impact your cash—visually and in real time

Streamlined Ops

Set up systems or fix legacy ones to get the data you need, fast

Visual KPIs & Reporting

Turn KPIs into creative decision-making tools

Let's talk.

No finance jargon, no spreadsheets for the sake of it—just practical, visual insight that supports your creative vision

Book a demo